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TOGETHER WITH |
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It's Monday and Peacock is laser-targeting AI-loving TikTok users with its "infinitely swipeable" feed of clips from Love Island, Real Housewives, and more, all narrated by an AI version of Andy Cohen. |
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Today's News |
📻 TikTok and iHeartRadio are doing podcasts 💾 Newgrounds roulette, anyone? ❌ Facebook cracks down on spammy content 🍔 A long-running Netflix show jumps ship to YouTube 🎙️ This week on the podcast…
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TIKTOK ON THE AIRWAVES |
 | Radio broadened the distribution of the short-form star. |
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TikTok is getting its own iHeart radio station |
The partnership: Last December, TikTok and iHeartRadio unveiled a partnership aimed at getting more creator-led content on the airwaves. Under that partnership, the pair opened co-branded facilities in New York, Los Angeles, and Atlanta, and invited creators in to record both audio and video versions of their podcasts. |
Now we know where all that content is going. |
This week marks the launch of the official iHeartRadio x TikTok Podcast Network, which will air creator-led shows across categories like music, fashion, and sports. The initial slate includes music executive Carter Gregory's Set List, fashion editor Caroline Vazzana's Caroline's Closet, sports shows from Tim Martin and Clifford Taylor IV, and a glorified slumber party in the form of one-time Vine star Lele Pons' Suite 305. |
"We couldn't be more excited to launch TikTok Radio and introduce our inaugural slate of hosts for the TikTok Podcast Network. At TikTok, empowering creators to turn their passions into lasting careers is core to everything we do, and this partnership unlocks powerful new opportunities for them to expand their voices across radio, podcasts and live moments, while connecting with fans in new ways." | | | | — Dan Page, TikTok's Global Head of Media and Licensing Partnerships |
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The airwaves: But the podcast network isn't the only component of TikTok and iHeartRadio's partnership. They're also introducing an official digital and terrestrial radio station, TikTok Radio from iHeart. |
The channel's programming will include trending songs as well as special segments to make things feel more, well, TikTok-y. Life hacks will be offered every hour, hosts will deliver "Hot Takes," and an "On The Verge" segment will spotlight artists who are bubbling up on the For You Page. |
As for those trending songs, they're not going to be sourced from Billboard's Top 100. Instead, TikTok Radio will highlight tunes currently popular on the app, aiming for synergy with TikTok's own music charts. |
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The Tribeca X Awards return this June. Have you submitted your work? |
Each year during Tribeca Festival, Tribeca X gathers more than 1,000 leaders across marketing and entertainment for two days of expert-led panels, exclusive screenings, and industry networking. |
This year, the summit will return from June 8-9—along with the Tribeca X Awards. |
Badges for the Tribeca X summit are on sale now—and if you're looking to submit your work for the 2026 Tribeca X Awards, the window closes April 8. |
The Tribeca X Awards honor narrative brand work across film, series, podcasts, commercials, and creator-led content produced in partnership with brands. Like Tribeca Festival itself, Tribeca X is a home for stories made possible by brands and powered by artists. |
Submit now to present your work to the industry's leading experts. |
This year's Tribeca X Awards jury features Emmy Award-winning Writer and Actor Lena Waithe, Vans Global CMO Daniel Cherry III, and 72andSunny CCO Juliana Cobb. |
Are you ready to join the ranks of past winners like Uber, Mejuri, and The Ordinary? |
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HEADLINES IN BRIEF 📰 |
 | Ahh, the good old days. |
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BATTLING SLOPAGEDDON |
 | Facebook is one of several platforms trying to fix the problems its own AI investment caused. |
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Facebook says no more slop (and also stop stealing creators' content) |
The issue: Ah, the great duality of generative AI: Platforms like YouTube and Facebook have gone whole-hog into developing LLM-based tools in hopes of increasing watch time and revenue…only to realize those same tools are aiding the spread of slop content across their UGC platforms, aka their main sources of revenue. |
Last summer, Facebook started trying to put a lid on repetitive and low-quality content, as well as content reuploaders and people otherwise impersonating bona fide creators. Now it has results from those efforts, and more updates about how it's "rewarding creators who post original content on Facebook." |
According to Facebook's data, its crackdown on spammy, low-quality content had a significant impact on audience engagement: "both views and time spent watching original Reels on Facebook approximately doubled in the second half of 2025," it wrote in a company blog post. |
The OGs: Facebook doesn't specifically say it considers AI-generated content to be spammy or low-quality. So what exactly does Facebook consider to be "original" content? Well, per these new updates, it says it will promote content that is "filmed or produced directly by a creator." |
Creators are allowed to remix/duet other uploaders' works, and include clips from other works, so long as the end product's "focus is an on-screen presence from a creator presenting something genuinely new–like fresh information, analysis, or substantial improvements to a storyline," Facebook says. |
The thieves: Along with the spam crackdown, Facebook is trying to cut off people who pose as creators by making fake profiles and reuploading the creator's own content. Its efforts in 2025 resulted in the removal of "more than 20 million accounts impersonating large content creators[,] and impersonation reports related to large content creators dropped by 33%," Facebook says. |
To be clear, because "impersonation" is a broad word, what Facebook's doing here is going after pirated content, a la YouTube's Content ID. This sector is not about going after things like AI-generated deepfakes. (Obviously they are a very serious problem, too.) |
Facebook says these updates are part of its "commitment to creators." |
"We're committed to making Facebook a place where creativity is celebrated and rewarded," it said. "With clearer original content guidelines and stronger tools to protect creators' work, it's easier than ever for authentic voices to stand out." |
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SOMEBODY FEED YOUTUBE |
 | Somebody Feed Phil spent eight seasons at Netflix. |
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Phil Rosenthal and Banijay think YouTube is the future |
The deal: Usually when we talk about YouTube, programming, and Netflix, it's YouTube-native (or at least YouTube-posted) content moving to Netflix. |
But not this time. |
Somebody Feed Phil, the long-running travel/food series hosted and exec produced by Everybody Loves Raymond creator Phil Rosenthal, will stop premiering new episodes on Netflix in 2027 and make the jump to YouTube instead. The jump is part of a bigger deal between Rosenthal, his production company Lucky Bastards, and Banijay Entertainment. |
"One of the things I always loved about 'Everybody Loves Raymond' was that it was free to watch everywhere. We are thrilled to announce that Somebody Feed Phil will move to YouTube, where our message of family, friendship, food, travel, and laughs can reach the most people." | | | | — Phil Rosenthal |
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The road forward: Rosenthal and Banijay plan to lead with the YouTube debut of Somebody Feed Phil in 2027, then follow it with an expansion into more digital content that targets living room TV viewers. |
"If you look at the numbers [for AVOD services], they're only continuing to grow," Banijay Americas CEO Ben Samek told The Hollywood Reporter. "Therefore, as revenue grows, the expectation of an audience to be able to get more of an offering will continue to grow. I think it's a category, on the connected TV and AVOD sides, that will only grow in the level of production value and in revenues over time." |
This move is a significant one. We're used to seeing Netflix poach from YouTube's "farm league" of established content creators. Those deals usually involve independent creators who've spent years building their content library and audiences on YouTube agreeing to move at least some of that content to Netflix in hopes of reaching more audience members/making more money. |
With this, we see the opposite. Rosenthal is a firmly legacy media figure who created one of 90s TV's biggest sitcoms. Before he went to Netflix, he was hosting Somebody Feed Phil's predecessor on PBS. Now he and Banijay are trying to decouple from the Hollywood sphere and join creators' space in an effort to capitalize on YouTube's dominant viewership on TV screens and the pricey ad formats that come with it. |
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LISTEN UP 🎙️ |
 | The internet is in its kidslop era. |
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This week on the podcast… |
The episode: On the latest installment of Creator Upload, hosts Joshua Cohen and Lauren Schnipper are dissecting the Dada-esque era of "kidslop" with a little help from Tubefilter's Senior Editor Sam Gutelle. |
Also on the discussion list: Spotter's new pitch to media buyers, an Influencer Marketing Factory report about the creator middle class, Instagram's new AI shopping feature, and NatGeo's new creator cohort. It's all right here on Spotify and Apple Podcasts. |
The survey: Creator Upload wants your opinion! Take this survey to help us understand who's tuning in and what you want more (or less) of from the show. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen. |
